Learn the secrets behind creating products that captivate users. "Hooked" by Nir Eyal provides a comprehensive guide to designing habit-forming products. This book is a must-read for designers, developers, entrepreneurs, and product managers aiming to build products that keep users coming back.

What You'll Learn:

• Hook Model: Understand the Hook Model, a four-step process (Trigger, Action, Variable Reward, and Investment) for creating habit-forming products.

• Psychological Insights: Learn the psychological principles that drive user behavior and how to apply them to product design.

• Case Studies: Explore real-world examples from successful companies like Facebook, Twitter, Instagram, and Pinterest.

• Actionable Techniques: Discover practical techniques to increase user engagement and retention.

Why Building Habit-Forming Products Matters:

Creating habit-forming products is crucial for maintaining user engagement and fostering long-term customer loyalty. This book provides the tools and strategies needed to design products that become integral parts of users' lives.

About the Author:

Nir Eyal is an expert in behavioral design and has taught at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design. His insights into user behavior have helped numerous companies create engaging and habit-forming products.

Who Should Read This Book?

• Product Managers and Developers: Enhance your ability to design engaging and habit-forming products.

• Entrepreneurs and Startup Founders: Learn strategies to drive user engagement and retention.

• Designers and Marketers: Gain insights into the psychology behind user habits and how to leverage it.

Why Choose This Book?

• Comprehensive Guide: Covers all aspects of building habit-forming products from principles to practical applications.

• Expert Insights: Written by a leading expert in behavioral design with extensive industry experience.

• Practical Advice: Provides actionable steps and real-world examples to help you succeed.

Transform your product development process with "Hooked." Create products that captivate users and drive long-term engagement.