Unlock the secrets to effective user interviews with this comprehensive guide. "Interviewing Users" by Steve Portigal provides a detailed roadmap for conducting user interviews that yield valuable insights. This book is an essential resource for UX professionals, designers, researchers, and anyone involved in understanding user behavior.

What You'll Learn:

• Interview Techniques: Master the art of interviewing users to gather meaningful and actionable insights.

• Preparation and Planning: Learn how to prepare for interviews, craft questions, and set objectives.

• Conducting Interviews: Discover best practices for conducting interviews that encourage honest and useful feedback.

• Analyzing Data: Gain skills in analyzing interview data to uncover patterns and insights that inform design decisions.

• Real-World Examples: Explore case studies and examples that demonstrate effective interviewing techniques in action.

Why Interviewing Users Matters:

Understanding user needs, behaviors, and motivations is crucial for creating successful products. This book emphasizes the importance of user interviews in the design process and provides practical advice for conducting interviews that lead to deeper understanding and better design outcomes.

About the Author:

Steve Portigal is a seasoned user researcher and the founder of Portigal Consulting. With extensive experience in conducting user interviews and advising companies on user research, Steve shares his expertise through this comprehensive guide.

Who Should Read This Book?

• UX Researchers and Designers: Enhance your skills in conducting user interviews and gathering insights.

• Product Managers and Developers: Understand the importance of user feedback in the product development process.

• Students and Educators: Gain a solid foundation in user research methodologies and best practices.

Why Choose This Book?

• Comprehensive Guide: Covers all aspects of user interviewing from preparation to analysis.

• Expert Insights: Written by a leading expert in user research with extensive experience in the field.

• Practical Advice: Provides actionable steps and real-world examples to help you succeed.

Improve your user research techniques with "Interviewing Users." Conduct effective interviews that uncover compelling insights and inform your design decisions.